Developed by Alfred Dunhill, Dunhill started as a line of accessories called "Dunhill's Motorities". This first collection included car horns and lamps, leather overcoats, goggles, picnic sets and timepieces, providing the company with the strap line of "Everything But The Motor". Within a few years, the business moved towards the luxury market, and by the late 1970s, the brand offered a range of 3,500 luxury products in more than 20 stores round the world.